When we talk about high-end fashion, it usually imparts to pricey clothing designed by famous fashion designers and worn by rich icons or celebrities. Famous fashion designers make it a point to stage at least a fashion each year presenting his/her new line-up of designs, that are either attuned to the trend or the design sets up a trend in the fashion world, and these new high-end clothes are modeled by famous models in close proximity view of rich clients, celebrities, fashion magazine editors, or high-end retailers.
Fashion trends are usually created and set up by notable fashion designers and picked up by fashion buyers and merchandisers in the industry and the trends go like crazy as it cascades to the ritzy boutiques of capital cities around the world.
The marketing, as well as managing, of haute couture and contemporary fashion design clothing, that are based on the latest fashion trend and made of top-caliber fabrics, is the function of a high-end fashion merchandiser or retailer. Since the fashion industry is a billion dollar industry, high-end apparel retailers team up with a group of merchandisers to scale the fashion trends and analyze its marketing value so that they choose which clothes will sell at the right prices and determine at what particular season should these designer clothes be displayed to consumers.
Why Trends Aren’t As Bad As You Think
The fashion merchandisers act as the go-between among designers and buyers and from that kind of established relationship, a combination of fashion branding, marketing and customer relations is created. Also, fashion merchandisers are often hired/consulted by famous department stores to re-design store shelves of high-end fashion clothes with the rich consumers in mind.
Finding Parallels Between Sales and Life
The high fashion industry has succeeded in effectively influencing people to follow their fashion trends, which the industry is cashing on, so that people from all walks of life are exposed to the seasonal fashion trends from sponsored celebrities and icons which are seen in fashion week, magazines, and social media, thereby, attracting more customers to sample these high-end products even if they can be expensive. High-end designs are always unique one-of-a-kind style, can cost between moderately to very expensive prices, and are either custom-made or made-to-order.
In order to broaden the range of consumers in a global perspective, most high-end retailers are now into clever advertising through the internet, thereby bringing new trends in greater brand accessibility and developing new levels of global customers. Mind-boggling as can be, but the internet influence and its tool have provided high-end retailers a new perspective in increasing their once remote clientele into a global dimension following the social trending and sentiment in social media, such that the million “likes” gathered from posting a designers clothes can be translated as socially approved by these million “likers” and, therefore, means that the clothes are worth buying.